A good video portrait is a powerful communication tool!
Entrepreneurs know that communicating effectively with their business relations is a critical success factor.
A lot of time and money is put into that but often one important thing is missing:
a video portrait of the director/owner. That’s a pity.
What is a video portrait?
I talk to many inspiring people, especially entrepreneurs, and they love to tell their own story but I rarely see them on their website!
That’s why I started to make video portraits.
In a video portrait the entrepreneurs tell their personal, authentic story.
It’s about their ambitions, passions, dreams and how they realise them.
No video portrait? What opportunities do you miss?
If you don’t have a personal story on your website, you’re missing out on the opportunity to gain a preferential position, better accessibility and more trust. And that costs money!
A good video portrait demonstrably broadens, deepens or strengthens the contact between you and your clients.
It turns out that website visitors stay longer on your website if you appear in a video.
On average, 52% of Generation Z (1995-2015), 70% of Millennials (1980-1994), 52% of Generation X (1965-1979) and 38% of Baby Boomers (1944-1964) trust a brand with videos about their products and services more than brands without videos.
Your credibility is enhanced and your target audience gets to know your organization better.
A personal video portrait is a very valuable addition to this.
What does an interviewed entrepreneur say?
Michiel Cobben, author of the Dutch bestseller ‘Verhoog je Gunfactor’ says about his video portrait:
“A video with an interview is the best content you can put on your site.
At least if you do it right, not advertising, but a really good interview.
People would rather listen than read through your site, it is more personal and has more impact. To prove this, Frank interviewed me.
My visitors linger longer on my site and are better informed.
What is your personal, authentic entrepreneurial story?
If you would like to know more about the approach and costs, click the button below to make an appointment.